{"title":"Larry Percy","description":null,"products":[{"product_id":"marketing-research-that-pays-off-taylor-francis-inc-9781560249498-case-histories-of-marketing-research-leading-to-success-in-the-marketplace-larry-percy","title":"Marketing Research That Pays Off","description":"","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52235755651414,"sku":"9781560249498","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781560249498.jpg?v=1767756000"},{"product_id":"marketing-research-that-pays-off-taylor-francis-inc-9780789001979-case-histories-of-marketing-research-leading-to-success-in-the-marketplace-larry-percy","title":"Marketing Research That Pays Off","description":"","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52236097290582,"sku":"9780789001979","price":71.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789001979.jpg?v=1767756588"},{"product_id":"strategic-integrated-marketing-communications-taylor-francis-ltd-9780367770624-larry-percy","title":"Strategic Integrated Marketing Communications","description":"\u003cp\u003eThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.\u003c\/p\u003e","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52258488058198,"sku":"9780367770624","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367770624.jpg?v=1767788857"},{"product_id":"strategic-integrated-marketing-communications-taylor-francis-ltd-9780367770617-larry-percy","title":"Strategic Integrated Marketing Communications","description":"\u003cp\u003eThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.\u003c\/p\u003e","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52258488942934,"sku":"9780367770617","price":206.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367770617.jpg?v=1767788858"},{"product_id":"strategic-advertising-management-oxford-university-press-9780198835615-larry-percy","title":"Strategic Advertising Management","description":"\u003cp\u003eDiscover the essential insights of advertising management with \u003cstrong\u003eStrategic Advertising Management\u003c\/strong\u003e by \u003cstrong\u003eLarry Percy\u003c\/strong\u003e. Published by \u003cstrong\u003eOxford University Press\u003c\/strong\u003e in 2021, this 6th revised edition spans 504 pages, providing a comprehensive overview of the advertising landscape. Percy expertly combines theoretical foundations with a diverse array of contemporary and international examples, making it an invaluable resource for both students and professionals. This book delves into the intricacies of advertising, offering a managerial perspective on developing effective communication strategies. Whether you are looking to enhance your advertising knowledge or seeking practical guidance for your marketing campaigns, this book is a must-have addition to your library. Explore the dynamic world of advertising management today!\u003c\/p\u003e","brand":"Larry Percy","offers":[{"title":"Default Title","offer_id":52258499625302,"sku":"9780198835615","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780198835615.jpg?v=1767788869"}],"url":"https:\/\/www.englishbook.fi\/collections\/larry-percy.oembed","provider":"Bookshop","version":"1.0","type":"link"}