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With 240 pages of expert analysis, Simon argues that companies can unlock a profit potential of 1-3% of revenue by shifting their focus from market share to profitability. Drawing from extensive consulting experience, this essential read provides a practical and proven program designed to enhance financial outcomes. Learn how to reconfigure your marketing mix and sell your existing products and services in innovative ways. Ideal for business leaders and managers aiming to maximize their company's profitability, this book is a must-have for anyone in the fields of Business \u0026amp; Economics, Corporate Finance, and Industrial Management. 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