{"title":"Frank P. Jozsa","description":null,"products":[{"product_id":"sports-capitalism-taylor-francis-inc-9780815397182-the-foreign-business-of-american-professional-leagues-frank-p-jozsa","title":"Sports Capitalism","description":"\u003cp\u003eDiscover the intricate world of global sports branding in \u003cstrong\u003eSports Capitalism\u003c\/strong\u003e by Frank P. Jozsa. Published in 2017 by Taylor \u0026amp; Francis Inc, this hardback edition spans 330 pages and delves into the strategies employed by US-based professional sports leagues to expand their influence worldwide. Jozsa takes readers on a compelling journey, exploring the how, when, where, and why of their market penetration efforts across different nations. This insightful analysis caters to sports enthusiasts and business professionals alike, shedding light on the economics of sports and the power of brand extension. 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Published by World Scientific Publishing Co Pte Ltd in 2010, this engaging hardback spans 280 pages, delving into the NBA's evolution over its remarkable 61-year history. Jozsa explores the league's innovative strategies, organizational structure, and business acumen that have contributed to its status as a premier sports league in the United States and Canada. Whether you're a basketball enthusiast or a business-minded reader, this book offers valuable insights into how the NBA has captivated fans and achieved unprecedented success. Don't miss the opportunity to enhance your understanding of the NBA's impact on sports and entertainment!\u003c\/p\u003e","brand":"Frank P. 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